How much weight should an investor put on a company’s advertising strategy? According to this week’s guest, quite a lot. Joe Marchese, Executive Chairman at Human Ventures and previous President of Advertising Revenue for Fox Networks Group, sit down with Liz to talk about looking at ads - specifically ones that aim to acquire a customer versus ones that simply acquire a transaction- can give investors a lot of insight into how a company may fare in the long run. Liz and Joe also talk about advertising trends and what that could mean for the consolidation of a business, or M&A, through the business cycle.For more, read Liz’s weekly column every Thursday on SoFi’s blog at https://www.sofi.com/blog/category/investment-strategy/ or follow her on Twitter @LizYoungStrat
How much weight should an investor put on a company’s advertising strategy? According to this week’s guest, quite a lot. Joe Marchese, Executive Chairman at Human Ventures and previous President of Advertising Revenue for Fox Networks Group, sit down with Liz to talk about looking at ads - specifically ones that aim to acquire a customer versus ones that simply acquire a transaction- can give investors a lot of insight into how a company may fare in the long run. Liz and Joe also talk about advertising trends and what that could mean for the consolidation of a business, or M&A, through the business cycle.
For more, read Liz’s weekly column every Thursday on SoFi’s blog at https://www.sofi.com/blog/category/investment-strategy/ or follow her on Twitter @LizYoungStrat